Speakers & Sessions - Friday, October 14, 2016

 >>Thursday, October 13     >>Friday, October 14 

Friday Education Session Times are 9 - 10 a.m. with a repeat session at 2:15 – 3:15 p.m.

Brain Science to Better Message
Presented by Brian Gray, Revenue Path Group
Why you and why now? This session can tell you how you can leverage brain science to create that bold direction you’ve been looking for.
Standing out to potential members and getting existing one’s to engage more is hard and with so many marketing channels, it’s getting even harder. You’ve always fought to be unique to a world that seeks to commoditize “banking.” So, here’s your chance! During this dynamic presentation, you will learn about the latest findings in neuro research to how your members scientifically make a buying decision. You will learn how to craft brain friendly messages; making them easier to understand, easier to digest, and lead to faster and more efficient decisions by your members, all day, every day on their path to purchase?
Smart companies are embracing the concept that attention is the new currency and are developing a brain-based approach to their messaging that does just that, crafting simple and powerful messages that their prospects immediately respond to. Alignment around messaging begins at the top and the payoff to everyone in your credit union being able to answer “why you?” and “why now?” is powerful. You will learn how to start down that path with ideas and strategies to create that punch to your messaging, separating you from everyone else. Here the keys and secrets will be revealed.
Who should attend?  CEOs, senior leadership, marketing and others responsible for the vision, direction and messaging to the communities you serve.  In other words, those who want to take a bold direction, to create Immediate Impact and gain lasting results.
 
Cyber Security, the Changing Landscape and What CU Boards Need to Know
Presented by Greg Gabet

Since 2012, the landscape of cybersecurity has changed significantly, thus affecting the all types of institutions. No city, state, company or country is immune to the emerging threats. And, financial institutions are front and center because this is where the money is. More than 30 new security vendors have appeared on the scene to address everything from APTs and Threat Intel to Sandboxing. Boards of directors need to understand the basics, but more importantly, the types of questions that need answered. Also, credit union IT staffs need additional cyber training to understand how to leverage a multitude of new  tools, threat intelligence  and enhancement mechanisms that are cost effective and add value to protection,detection or rapid migration of cybersecurity threats. This presentation will cover the new vocabulary, the changing threat landscape, the kinds of questions that need to be asked, and the available tools, tactics, techniques and practices that can be help credit unions defend against cybersecurity threats. 

DOL Overtime Rule

Presented by: Ted E. Hollis, Partner, Faegre Baker Daniels LLP
The December 1 effective date for the new Department of Labor exempt employee salary rule will soon be upon us. Now is the time to prepare and determine how your credit union will meet the challenge. In this session we’ll examine what the new rule requires and a variety of options for ensuring compliance with this challenging new wage and hour rule. 

Lending Panel
Facilitated by Tim Pierce
Lending continues to be the key component for credit unions to develop a strong ROA. During this panel, a group of credit union lenders will discuss how they are managing their lending programs and what is working for them to get loans out the door.
 
NCUA Exam Hot Buttons
Presented by Aaron Burton, NCUA
NCUA Supervisory Examiner Aaron Burton will discuss a variety of hot button topics that examiners are focusing on in the examination process. Recent discussions with NCUA and the Indiana Department of Financial Institutions have shown similarities between the areas of focus for examiners from both regulators; making this session valuable to both federal and state-chartered credit unions.​
 
Additional Education Sessions 

Financial Literacy for Volunteers - Separate Fee

Presented in two parts Thursday and Friday, Oct.13 and 14.

Part 2: Friday, Oct. 14 - 3:30 - 5 p.m.
Presented by League Staff

Part 2 will provide an in-depth discussion of all capital and the Allowance for Loan and Lease Losses (ALLL) account, as well as discussing the seven risk categories and the internal controls in place to monitor these risks.
 
Please register in advance for this session. An additional fee of $100 (inclusive of Parts 1 & 2) per attendee will be billed to the credit union separate from Convention Registration. $50 per person (inclusive of Parts 1 & 2) for the fourth and subsequent registrants from each credit union who attend this training during convention.

 
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